Let’s face it, Yelp reviews can help make or break new businesses. But are they credible? According to Yelp, 25 million people rely on these reviews each month to find everything from a great restaurant to a trustworthy mechanic to a top-notch pediatrician.
Have you ever asked a few of your closest friends to set up a profile and give you a 5 star review? What happened? Where did the review go?
The Yelp Review Filter explained: